Friday, February 7, 2014

Art Licensing Highlights ~ Year in Review

When you're in the midst of the moment, working on the specific details of a project, it's easy to sometimes lose sight of the overall impact of your work in a larger way. I was reminded of that when looking back to compile this year in review montage. 

Throughout the course of the year, my studio worked with over 10 different Licensees on various product lines and collections. We signed new contracts, designed multiple bedding and bath collections for both Spring and Fall Markets in NYC, designed two new quilting fabric collections, created storyboards for stationery, tabletop and wall art presentations, traveled to New York City for Market weeks and the Surtex trade show as well as attended the Atlanta Gift Show. And in between all that, I somehow found time to paint several new collections of artwork, all of which are now being developed and/or considered for 2014 product lines. 

In the moment, it's pure joy...I love the process from beginning to end and I value the fact that my day is always different.  Looking back at this collective, I am so proud of what we accomplished and I feel energized to see my brand and business growing so beautifully.  

Also worth mentioning, is that the artwork I create and then post on my fine art blog, Risk Delight ~ Honoring The Muse, is yet another facet of my life. Those works are so often just for me, personally and deeply inspired and born from an inherent need to create. I acknowledge that carving out personal painting time is vital to my wellbeing and I have been so pleased with the body of work that quietly unfolded over the past year. 

It is truly a pleasure to share all of this with you, my professional and personal artistic pursuits, and as always, I am grateful to have your company on this journey ~ 

Note: You can view this entire post a bit larger, here;) 

Friday, January 17, 2014

Atlanta International Gift & Home Furnishing Market

Back from The Atlanta International Gift & Home Furnishings Market, which was my first visit to Atlanta. Although I didn't have time to really get the flavor of the city, I can share that the show venue is very impressive and I really enjoyed wandering the buildings and visiting showrooms that carry my product lines.

It was a pleasure to finally meet Shirin, the owner of METcolors who has a lovely showroom filled floor to ceiling with wall art. Everywhere I turned, my art, my designs...on a variety of canvases,  hand embellished in China and overseen by Shirin's son Joubin who manages production. I am told that Homegoods and Bed Bath and Beyond have purchased a sizeable amount of art for their stores, so if you come upon my work,  kindly send a pic my way...would love to see that!

The Pictura showroom launched an assortment of stationery products, such as notebooks, journals, pads and notecard sets all featuring my painted Iris and Hydrangea designs. They also launched my Serenity Greeting Card collection which is really cool to see...they did a beautiful job on the line! I love the art they chose and am very pleased that the cards are such high quality.  I look forward to seeing them in stores.

Design Design also launched a Wedding and Judaic line of Greeting cards and some boxed notecard sets, all very beautifully embellished. I particularly liked the embossing detail on my Two Rings design and the gold leaf detailing on my Tree of Life...very nice.

Most thrilling was a personally guided tour through one of the largest and most beautiful showrooms in the building. But...more on that, soon;)

My final stop, a slow walk through the High Design area, which is a juried collection of very beautiful new home and fashion products for the marketplace. Lots of eye candy and terrific inspiration!

To Have And To Hold Ketubah

"I just wanted to thank you again for your beautiful artwork and for helping us in the process. I wanted to share a photo from the wedding and my warmest thoughts. It was a beautiful day and we got so many compliments on the ketubah!" ~ Dena & Gideon

Always so lovely when I receive kind words and beautiful photos featuring my Ketubah designs. Dena and Gideon chose my To Have and To Hold Ketubah, available exclusively via They wanted a custom text layout which looks fantastic. I was thrilled that they chose this design...It's very detailed and non traditional in many ways but very special to me and I truly loved painting it! Wishing them both a lifetime of love ~ 

Friday, November 15, 2013

Mariposa Quilt Fabric Collection Designed by Shell Rummel

The long awaited Mariposa Collection, finally in hand!

Mariposa features the uniquely delicate lines of a butterfly wing through a soft watercolor wash enhanced by touches of ink....I am so thrilled to see that the painterly feel of my original paintings came through so beautifully on the soft fabric.

The collection was launched via Blend Fabrics at Fall Quilt Market in Houston... Although I wasn't at the show, they were kind enough to send me a snapshot of how the collection/quilts were presented in the booth.

My yardage arrived last week and I joyfully took a few closeup pics of the fabric so you can see the detail. The collection is offered in two color ways,  peachy pinks and turquoise blues, both palettes, very gentle and soft.

I know that many of you have been patiently waiting for this collection to launch/ship and I thank you for your interest and support of my art/design. If you are inspired to create a quilt, the Blend team has posted a free quilt pattern called All Aflutter which is really sweet.  As always, if you create something wonderful with Mariposa, do send me a photo so I can post to my Pinterest page:)

I am compiling a list of retail stores that have purchased yardage. Please message me if you carry the collection and I will be happy to add you to the list ~

Wednesday, September 25, 2013

Home Fashions Market Week ~ Fall 2013

Had the pleasure of visiting the showrooms in New York City this week along with my fabulous team of agents to see my latest collections and designs. Always a thrill to walk in and see my art on products!

My warmest thanks to the wonderful team at Bacova Guild for showcasing my Bath collections/designs in such a striking way. Bacova always surprises me with their beautiful showroom display...the lighting is bright, the Bath collections are displayed cohesively and it honestly takes my breath away when I see my art presented so beautifully.  Their continued enthusiasm for me and my work is beyond gratifying. Continued interest from Bed Bath and Beyond brings a big smile to my face:) Can't wait to begin designing for Spring Market...the new collection that we will focus on is lovely and I look forward to seeing it translated onto shower curtains, rugs and bath accessories. Here, a few pics from the Bacova showroom:

Ivy Hill Home also has a beautiful showroom filled with bedding, quilts and decorative pillows. A pleasure to see everyone there and to see my latest collections, Nouveau Chic and Serendipity. I was most impressed by the intricate embroidery embellishments on the decorative pillows. Love that my designs translated so well in thread...really pretty! It is always worthwhile to sit face to face and talk about the product lines and the paths we wish to pursue. Some interesting ideas on the table from that meeting and so we shall see what comes in the months ahead. Looking forward to watching it unfold.   Here, a few pics from the Ivy Hill Showroom: 

Lovely to arrive in New York, pick up a few of the trade magazines and see some press:) 

As always, my gratitude to my agent team, Julie, Ilana and Greg. It is invaluable for me to spend a little focused time with them on my visits north. I appreciate their support of me and my work and am thankful for all they do on my behalf to further my brand. I'm excited about the opportunities close at hand and ready to get back to designing my newest collection..I have a lot to paint:)  

Wednesday, August 28, 2013

La Mer Accessories Coming to Bed Bath & Beyond

So lovely to finally see/hold finished products in hand ~

My La Mer bath accessory line samples arrived this week from my licensee...This collection rounds out the shower curtain design that is already available for purchase in a select group of Bed Bath and Beyond stores nationwide. The entire grouping should be available online via the BBB website in the coming weeks under the search term "La Mer by Shell Rummel".  News on coordinating bedding (Quilts, shams, decorative pillows), coming soon!